Know what 80% of marketing success is?

Woody Allen once said “Eighty percent of success is showing up.”  While he was probably talking about his career in movies, his statement has a lot of marketing wisdom to it, as well.

 

Being at the top of someone’s mind when they’re ready to make a buying decision is what volumes of marketing textbooks are devoted to.  And, for the most part, you can boil it all down into “showing up.”  Maybe your business shows up as a postcard – a TV ad – a email newsletter – a phone call – or by attending a chamber event. 

 

The world of Search Engine Optimization is all about showing up, online.  It’s not plastering your business name everywhere where no one cares — it’s about providing the content your customers want to read, and showing up when your customers are ready to make a decision.  If you attract customers via the web, this is an area you need to know about.  It’s hands-down the most cost-effective web marketing strategy available.