Teach your old marketing dog new tricks with social media
August 4, 2009
Thanks to Erica Conway at C2 Graphics Productivity Solutions in Milwaukee for her wise insight on social media strategy:
Embrace New Technology While Staying Grounded in Strategy
Twitter, Facebook, Social Media, YouTube, LinkedIn, Meetups, Tweetups and all the other new media channels can be tantalizing….! Embrace the new channels as appropriate to your needs, but also hold on to your initial strategies. Keep all decisions about new media channels rooted in the strategic approach that guides your marketing, advertising and media buying decisions already.
Regional thought leaders in social media have emerged, offering training, advice, case study material, guidance and consulting, to help you integrate these new channels into your marketing mix.
A few thought leaders to watch:
Cd Vann, www.sohobiztube.com
Steve Glynn, www.spreenkler.com
Trivera owners Tom & Marjie Snyder, http://www.socialmediamilwaukee.com/recap.php
Kate Winckler
kate@mktondemand.com
Marketing On Demand LLC
Entry Filed under: marketing, marketing strategy, small business, social media. .
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