How to build your email subscriber list

Came across this interesting tidbit on ClickZ, for those of you who are trying to grow your in-house email list. It’s worth taking the time to do it the right way.

A JupiterResearch/ClickZ executive survey last year asked 286 e-mail marketers, what had been their most effective forms of e-mail address acquisition in terms of quality and quantity. A total of 81 percent said their own Web site, while 24 percent said in-person/in-store events. List purchase wasn’t even a method of choice. (click to enlarge)

- Approaches to building an email list

The bottom line?  Push customers and prospects to your web site with integrated marketing tactics, such as traditional advertising, SEO, and social media. Once they are there, make it easy for them to start a dialog with you, and show them the value you offer in exchange for their email address.

kate@mktondemand.com