What’s changed in marketing? Everything…and nothing.

Over the last three years, we have seen more changes in marketing than we’ve seen in the last 30.

Technology has changed. Social media has skyrocketed.  Your PR efforts overlap with your web strategy which integrates with your customer service plans. Strategies that were too expensive a few years ago are now within reach. You have more options than ever to reach out, engage with your customers, and drive attention to your business.

Don’t let change scare you — let it excite you instead!  Even if the tools have changed, the basic principles of marketing – consistency, relationships, great writing and selling on value are still the same, you just have many more creative ways to play with them.

With many businesses putting marketing on the back burner during the economic downturn, your bare-bones, do-what-you’ve-always-done strategy could be missing the mark — and missing opportunities.

This is why now is a great time to plan. As the economy recovers, are you positioned to make the most of increased interest in your company? How can you spend your marketing dollars in the most effective places? How are you consistently reaching out to your customers? How can marketing become more automatic, and less stressful? It’s all part of the plan.